| Telephone +44 (0)1444 450 919 |
| Welcome to our Monthly Newsletter – January 2007 |
|
|
|
A New Force in International Insurance Worldwide Risk Solutions is a U.K. based commercial organisation facilitating global business strategies and business development in the international insurance industry. For more information about us, please go to www.worldwiderisksolutions.com. Amongst our clients are some of the world’s largest networks and independent brokers in four continents. We wish all of our clients, associates and readers around the world a happy, healthy and rewarding New Year! |
||
Marketing Strategy We are currently looking at the marketing plans of a number of networks. Here are our thoughts as to what goes into a good marketing strategy. After the Vision and the Mission of successful networks, the third part of this “road to success” is identifying and planning of goals to be achieved along the way: realistic, ambitious and measurable targets. Some activities will involve one-off projects, others will be continuing tasks. It is interesting to note that whilst quite a few networks have differing stated objectives, they all appear to be trying to do the same thing. And so whether the networks “provide answers to members’ queries” or “deliver complete, international, personalised service” they are all seeking to do business around the world. What this indicates is that sometimes the aspirations of a network are not all that well worded. What also results is a difference in how effective a network can appear – especially when viewed from the outside. Ultimate Goal A platform which will enable the network to achieve its goals efficiently. Proof of the pudding would be in comparing performance to network criteria, especially as regards: Intermediate Steps These will form an Action Plan which could also be entitled Work in Progress, An On-going Document. This is what keeps a network manager busy. There are many aspects to such a person’s duties and responsibilities and result in important parts of a network’s : Measurement More people respond to a question about networks with the answer “who?” than with an informed reply. One would be tempted to say that as long as the people who pay for the network are happy, who cares? But being taken seriously is one of the biggest problems confronting networks because it ultimately costs them support, clients and long term viability. Therefore the Marketing Strategy should include emphasis on visibility and reputation and be directed towards: If you would like us to conduct a swift appraisal of your current marketing
strategy (this can probably be done by looking at your marketing materials
on-line) or if you have questions about global developments, just give us a
call In our next e-newsletter we will look at Visibility/Activities. See our Contact Details George Worsley, Director |
||
| © Worldwide Risk Solutions LLP 2007 | ||