March 2012

Spotlight – In international business, almost every market around the world does things in a different way. This often leads to misunderstandings and unfulfilled expectations. However, different does not need to mean difficult and knowledge of the needs and characteristics of specific geographic markets is an advantage to those who are active in the global economy. These articles help you understand different aspects of the insurance industry around the world, enabling those who do business there to feel more “at home, abroad.”

It is a wise person who looks around and learns from the experience of others. It is a lucky person whose thoughts and comments, whose warnings and recommendations easily pass through the filter and make it to the decision makers in time. For most of us, Lloyd’s publications are in this category. Lloyd’s has looked at 2011 and has asked the question, “in a year of unprecedented economic and political turmoil are businesses prepared for the risks they face – or do they just think they are?” You can answer the question for yourself after having read the attached article:

We are grateful to the Communications department at Lloyd’s ( for their permission to publish this study and any questions should be directed to Ms Sush Amar at