September 2011

Spotlight – In international business, almost every market around the world does things in a different way. This often leads to misunderstandings and unfulfilled expectations. However, different does not need to mean difficult and knowledge of the needs and characteristics of specific geographic markets is an advantage to those who are active in the global economy. These articles help you understand different aspects of the insurance industry around the world, enabling those who do business there to feel more “at home, abroad.”

Now that we are well past the halfway mark in 2011, formal reports and figures are coming out on how the industry fared in 2010. For many people, the Sigma studies produced by Swiss Re are the benchmark for clarity and common sense analysis. We are therefore very pleased to have their Swiss Re, sigma No 2/2011 “Study on World Insurance in 2010” for our readers. In thanking Swiss Re ( for their support, we must add that although all the information used in sigma was taken from reliable sources, Swiss Reinsurance Company does not accept any responsibility for the accuracy or comprehensiveness of the information given. The information provided is for informational purposes only and in no way constitutes Swiss Re’s position. In no event shall Swiss Re be liable for any loss or damage arising in connection with the use of this information. For further information, please contact Evelyne Jaussi at

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