November 2011

Spotlight – In international business, almost every market around the world does things in a different way. This often leads to misunderstandings and unfulfilled expectations. However, different does not need to mean difficult and knowledge of the needs and characteristics of specific geographic markets is an advantage to those who are active in the global economy. These articles help you understand different aspects of the insurance industry around the world, enabling those who do business there to feel more “at home, abroad.”

This month’s Spotlight looks at two countries in Asia: India and Cambodia. Also, we have some perceptive comment on the various E.U. proposals for financial services directives and the U.K.

Taking this last one first, we are grateful to The Actuary for their kind permission to reproduce this article at and any questions can be directed to the author, Mr David Worsfold at

From an insurance point of view, India and Cambodia are at different stages of development and the insurance of incoming investments is growing quickly. India, one of the BRIC countries, is currently host to about a sixth of the world’s population and with the other three, they make up half of human beings on the planet. Inevitably, there are many extremes regarding health and wealth and the insurance of property, healthcare, life and pensions is one instrument the government needs to control for the sake of its people.

We are grateful to India Insure ( for the information provided. Their charming contact, Ms Deepali Rao, can answer any questions at

Purely from the point of view of scale, Cambodia must be different but the search for solutions and creativity is no less. The country ranks about number 70 on the world’s population list but here, also, poverty and poor health are a major concern for the government. Many large insurance carriers have partnered with the government as well as with microinsurance organisations in order to make their products easier for the rural population to access.

The information on Cambodia has been supplied by Aegis in Vietnam ( and their Mr Au Quang Hien will be pleased to answer questions at